The Made in Cape Town survey confirmed what we’d suspected for some time: most people love to buy local products and support local businesses. Run during December 2021 at the Watershed, the gorgeous craft and design-focused centre at the V&A Waterfront, the survey asked 251 people their views on supporting local businesses, with an obvious focus on businesses in Cape Town. Most respondents – 58% – said they knowingly buy and support products made in Cape Town. What’s more, an overwhelming 92% of respondents said they’d definitely buy products bearing a Made in Cape Town mark or logo.
While a small percentage (8%) said such a mark wouldn’t make any difference to their behaviour, it was heartening to see that there is a clear appetite for distinguishing products, systems and services made in the Mother City against others made elsewhere.
This reflects global trends of intentional consumer support for buying local – and importantly during times of economic uncertainty, such as the Covid-19 pandemic and associated lockdowns when many business owners lost their livelihoods.
Cape Town’s business landscape is full of well-known brands that have become household names over the years. We offered a selection of these to survey respondents, asking which brands they recognised as home-grown companies. Among the list of around 46 brands – which we’ve shown below – five came out tops as being the most well-recognised: Bootleggers, Kauai, Capitec, Golden Arrow and Ackermans. It’s worth noting that Cape Town’s iconic sub, the gatsby, and the hilarious board game 30 Seconds were well recognised, which goes to show that what makes Cape Town’s brands unique isn’t all about big corporates. It’s also about icons that have infused our social culture.
How many of these brands do you have down as being made in Cape Town?
|Ackermans Stores||Kauai fast food||Sanlam financial services|
|Allan Gray Investments||Handspring Puppet Company||Shoprite Checkers stores|
|Bootleggers coffee chain||Marcel’s Frozen Yoghurt||Ska Clothing|
|Capitec Bank||Markhams men’s clothing||Skinny La Minx homeware|
|Carrol Boyes homeware||Media24 media group||Speed Gun ball speed tracker|
|Cat scan x-ray machine||Mediclinic hospital group||Spur Steak Ranches|
|Edgars stores||Metro Pies||Stor-Age storage warehousing|
|ETV television station||MWEB telecommunications||30 Seconds board game|
|Foschini stores||Naartjie clothing||Truworths clothing stores|
|Freshlyground||Old Mutual Life Insurance||Woodheads leather|
|GiLo Lifestyle shorts||Peacock Tea. & Coffee company||Veldskoen® shoes|
|Goema music||Pedersen & Lennard furniture||Vida E Caffè coffee chain|
|The gatsby submarine sandwich||Pam Golding Properties real estate||Woolworths department store|
|Golden Arrow Bus Service||Pesto Princess foods||Yoco banking app|
|Groot Constantia wine farm||Pick ‘n Pay supermarkets||Zoom Shoes|
|I Love Coffee|
Of course, this isn’t an exhaustive list, and the Made in Cape Town initiative has been conceived to celebrate businesses whose products, services, and systems have originated in Cape Town. These businesses could be start-ups, mid-life, small or medium enterprises or large multinational corporates.
In time, Made in Cape Town will become a mark of origin that identifies local businesses, offering them a competitive edge by leveraging a globally recognised city brand. Given Cape Town’s popularity as a destination for local and international visitors, this association is a valuable one for local producers, makers and innovators. If you’re interested in the Made in Cape Town opportunity for your business, get in touch.