It’s official: most people love to buy local products made in Cape Town

The Made in Cape Town survey confirmed what we’d suspected for some time: most people love to buy local products and support local businesses. Run during December 2021 at the Watershed, the gorgeous craft and design-focused centre at the V&A Waterfront, the survey asked 251 people their views on supporting local businesses, with an obvious focus on businesses in Cape Town. Most respondents – 58% – said they knowingly buy and support products made in Cape Town. What’s more, an overwhelming 92% of respondents said they’d definitely buy products bearing a Made in Cape Town mark or logo.

While a small percentage (8%) said such a mark wouldn’t make any difference to their behaviour, it was heartening to see that there is a clear appetite for distinguishing products, systems and services made in the Mother City against others made elsewhere.

This reflects global trends of intentional consumer support for buying local – and importantly during times of economic uncertainty, such as the Covid-19 pandemic and associated lockdowns when many business owners lost their livelihoods.

Cape Town’s business landscape is full of well-known brands that have become household names over the years. We offered a selection of these to survey respondents, asking which brands they recognised as home-grown companies. Among the list of around 46 brands – which we’ve shown below – five came out tops as being the most well-recognised: Bootleggers, Kauai, Capitec, Golden Arrow and Ackermans. It’s worth noting that Cape Town’s iconic sub, the gatsby, and the hilarious board game 30 Seconds were well recognised, which goes to show that what makes Cape Town’s brands unique isn’t all about big corporates. It’s also about icons that have infused our social culture.

How many of these brands do you have down as being made in Cape Town?

Ackermans StoresKauai fast foodSanlam financial services
Allan Gray InvestmentsHandspring Puppet CompanyShoprite Checkers stores
Bootleggers coffee chainMarcel’s Frozen YoghurtSka Clothing
Capitec BankMarkhams men’s clothingSkinny La Minx homeware
Carrol Boyes homewareMedia24 media groupSpeed Gun ball speed tracker
Cat scan x-ray machineMediclinic hospital groupSpur Steak Ranches
Edgars storesMetro PiesStor-Age storage warehousing
ETV television stationMWEB telecommunications30 Seconds board game
Foschini storesNaartjie clothingTruworths clothing stores
FreshlygroundOld Mutual Life InsuranceWoodheads leather
GiLo Lifestyle shortsPeacock Tea. & Coffee companyVeldskoen® shoes
Goema musicPedersen & Lennard furnitureVida E Caffè coffee chain
The gatsby submarine sandwichPam Golding Properties real estateWoolworths department store
Golden Arrow Bus ServicePesto Princess foodsYoco banking app
Groot Constantia wine farmPick ‘n Pay supermarketsZoom Shoes
I Love Coffee  

Of course, this isn’t an exhaustive list, and the Made in Cape Town initiative has been conceived to celebrate businesses whose products, services, and systems have originated in Cape Town. These businesses could be start-ups, mid-life, small or medium enterprises or large multinational corporates.

In time, Made in Cape Town will become a mark of origin that identifies local businesses, offering them a competitive edge by leveraging a globally recognised city brand. Given Cape Town’s popularity as a destination for local and international visitors, this association is a valuable one for local producers, makers and innovators. If you’re interested in the Made in Cape Town opportunity for your business, get in touch.